5D: HENRY JENKINS KEYNOTE ADDRESS 5D|08 from Dave Blass on Vimeo.

As one of the first media scholars to chart the changing role of the audience in an environment of increasingly pervasive digital content, Henry Jenkins, USC Provost’s Professor of Communication, Journalism, and Cinematic Arts has been at the forefront of understanding the effects of participatory media on society, politics and culture. In this keynote address, Professor Jenkins offers a guided tour of contemporary transmedia entertainment, seeking insights which inform the next generation of creative experiments.

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