Lauren Hall

Button to call the next screen, with TWEENS!

Ok, so this is the easier version of making slide transitions between screens.

The Flash plugin is required to view this object.

Click on the escape ‘x’ which will take you to the next screen.

Place your frame that is “sliding in” on Layer 3. Tween from its starting position off screen to the right, to its ending position in the iPhone screen. (Make sure to create a mask)

On the labels layer place your current frame in the iPhone screen and tween from that position to its ending position off to the left.

Add an instance name to the screen on scene1 that is currently being used (nasdaq_screen)

The instance name for the button to proceed to the next screen here is called escape_btn.

Continue to place the button name (with capitalized first letter!) between the two “on______Click” actions.

Place a stop(); after your last frame to keep from looping.


nasdaq_screen.escape_btn.addEventListener (MouseEvent.CLICK, onEscapeClick);

function onEscapeClick (event:MouseEvent) : void {;


How to click a movie clip to call out another movie clip

With much needed help from Amber, my greatest accomplishment of the flash video (that wasn’t even featured in my presentation :( ) is here.

The Flash plugin is required to view this object.

To view the action click the blue tab located in the top right corner of the screen (this is called companysort_mc)

When this is CLICKED the menu slides out (companysort_btn)

Embed the button inside of the movie clip, and the movie clip inside of the larger movie clip (the screen, called: companiesabc_mc)

Name the screen on Scene1 (compabc_screen)



compabc_screen.companysort_mc.companysort_menu.addEventListener(MouseEvent.CLICK, moveout);
compabc_screen.companysort_mc.companysort_btn.addEventListener (MouseEvent.CLICK, onCompanysortClick);

function moveout (event:MouseEvent) : void {;

function onCompanysortClick (event:MouseEvent) : void {;



13 Apps in 30 Days – CASE STUDY

This case study was through the LA times, and of course they were learning how to speak a new language only using an iPhone app (Jonathan I wish I would have found this earlier!) She is learning Japanese for trip to Japan and updates occasionally on how the apps are or are not working, the various features she likes, etc. etc.  I’m waiting for another post in the near future for the final wrap up in the case study. But if not, there is a lot to learn from a novice in these two articles.

No need for a babysitter, get that kid an iphone!

This two part article is hilarious, but at the same time sad and true. The parenting site discusses how mom’s iphone can become a “second hand” or even person when dealing with her obnoxious kids. The article has found various games and applications that can keep that screaming kid in the backseat quiet and entertained for hours! Although the main focus of the article is games and how those aid in learning (pointing back to our project), it kind of sickens me that children playing games has moved from with a group outside, to with a group indoors in front of the tv playing video games, to single player computer games, to single player hand held video games (Gameboys, Nintendo DS), to now single player iPhone/smart phone games. Although their minds and abilities are being challenged by these complex, educational, and FUN games, how are they learning how to deal with their personal and social problems? If mom just sticks her iPhone in their hands when they start whining then isn’t that more of a reward for both? Anywho, I have a feeling this pattern will only continue to get worse, but all the while, at least these applications are being used to enhance the future minds of the world. Yippy!

A new way to see art…

I found this piece on Design Observer, and found the video that correlates on youtube. I am currently taking Renaissance – 20th century art so this article combines the “interactive” part of this class, and the historical paintings of the other.

The ongoing exhibition “Nine Classic Paintings Revisited,” by Peter Greenaway will eventually showcase 9 pieces of historical art in a different way, exposing the viewer to various fine details and manipulations of the pieces. He includes multiple screens throughout the vast space accompanied with music to help the viewer to truly indulge in his piece. This “view” of the historical paintings allows visitors to see the paintings up close and as they never have before. All of the originals are housed in tightly secured museums behind various barriers and contraptions that exclude any personal interaction or connection.

The way he created these cinematic features was nothing short of amazing. He was granted special permission of limited visitation to the paintings where he would project images and spend time with the originals. When these few short visits were not taking place he would work from replicas.

The author of his article states that no matter how much the audience is challenged or involved in the film/show/piece, the interactivity is not the main focus of the piece. Regardless, I feel that this is another way to think about interactivity and how using technology to benefit the learning process and aiding the participants in something that is rare or unfamiliar to them. This interactive link is allowing viewers to see and experience these paintings as they never have before. And isn’t that what interactivity is all about?

An app is NEVER finished…

This article is about a bird application that identifies and tracks birds that users see within their neighborhood. There is something similar to Jen’s “21 Questions” feature on her app, and then choosing various characteristics to determine what you see like Leah’s Garden app. Audio samples are included like in Jonathan’s. But even with this full developed app the article proclaims that experts withing the bird field ,

“….none of the top birding apps offered a way to log random notes.

“You want to be able to say something unique about what you’ve seen so you can make the notes useful to you,” he said.”

“There is another serious limitation, for all birders. Many times the only thing you know about a bird is its song. In those situations, you’d need what might be best described as an ornithological Shazam app, where the iPhone would listen for the bird song and tell you the species.”

So once again developers are running into the what-ifs,  and the would of, should of, could ofs for these more advanced applications. This article just reemphasizes that applications will never be fully developed or house all of the features that its users want.

Flash vs. Standards :: Article

You’ve probably heard that Apple recently announced the iPad. The absence of Flash Player on the device seems to have awakened the HTML5 vs. Flash debate. Apparently, it’s the final nail in the coffin for Flash.

The arguments run wide, strong, and legitimate on both sides. Apple CEO Steve Jobs calls Flash Player buggy. John Gruber of Daring Fireball says that Apple wants to maintain their own ecosystem—a formula Adobe’s software doesn’t easily fit into. On the other end, Adobe CTO Kevin Lynch argues that Flash is a great content delivery vehicle. Mike Chambers, Principal Product Manager for Flash platform developer relations at Adobe, expresses his concerns over closed platforms. Interactive developer Grant Skinner reflects on the advantages of Flash.

However, the issue is larger than which one is better. It’s about preference and politics. It’s an arms race. This is the Cold War of the Web.

More >

Example Scenario


that was fun. :)

Service Objective achieved:


\\\Users can recognize key terms, symbols, and numbers
\\\Knows the hierarchy of the system
\\\Can read graphs, charts, & reports

3 Screen Versions

More 5-Minute Sketches

5 minute sketches

Image Finds

Mobile App Project Proposal Presentation

Expert Interview

I interviewed my Dad who actively participates in the stock market. Although he is not the most knowledgeable expert in the field, he still knows beyond what I know and what users would know. The interview was over the phone so I could not read his body language, but I know that he is not one to come across as a know-it-all, if anything he is opposite, and very humble and admits when he doesn’t know much about what you are speakings of.

I first asked how he learned the stock market.

“I learned a lot from Grandy (my grandfather, his dad), and watching him deal with money and investments. I also did a lot of reading when I first started out, mainly articles in the newspaper or books on the subject of investing. I looked a lot at the stocks in the paper and took notice at what they were doing and tried to understand and learn what they meant. I also made friends with stock brokers, and learned from my financial advisor, mainly about what to do with my money and what could happen with it in the market. Sometimes I learned about things through a trial and error process, kind of, learning as you go. And I also learned from my tax preparers and the taxed end of the market and what effect that has.”

I then asked what was the hardest part for him to learn or understand.

“The big thing, that I sometimes still have trouble understanding is figuring your cost basis.” Me, not knowing what the heck he was talking about, asked, “And what is that?” And he gave a situation that afterwards made perfect sense. “Say you buy stock for $25 a share in 1990, and then in 2000 you sell it for $50 a share. The value of the stock has obviously gone up. But you don’t calculate the cost basis from zero, the value has raised and now the cost basis is $25, the difference. It’s still confusing to me, and that was a pretty basic example, but it will determine how much tax you will also have to pay.”

Next I asked what is one of the most important things you have learned about the stock market.

most things are in mutual funds (fund that has a lot of stock in many companies, people don’t buy individual stocks any more)

“Most things are in mutual funds, which is a fund that has a lot of stock in many companies. You don’t see many people just buying individual stock in different companies, instead you see them investing in these mutual funds that encompass many companies of the same cailber or within the same selling category.” Once again confused I asked him what kind of groupings these were, and once again he game me simple examples. “For mutual funds brokerages have these different packages with funds that perform in different ways. There are Large Caps which are big corporations like Apple, IBM, Coca-Cola, Dupont. Then there are Small Caps which are usually regional or local companies that have growth potential. There are also International Caps that obviously deal with investments overseas and abroad. Other Caps can be categorized by company type such as Medical, Computers, Travel, etc.”

Got it Dad.

“These brokerage firms  put out a prosepctus, which is a document of their securities which gives information on the types of mutual funds they have. For example they might have 50% in Medical Caps, 20% in Large Caps, and 30% in International Caps.”

Hire brokers or financial planners that are in the business, who look at this stuff day in and day out, who watch trends and watch the economy

I then asked him what kind of experiences he has had with participating in the stock market.

“I don’t take huge risks myself, I have instead hired brokers and financial planners that are in the business, who look at this stuff day in and day out. They watch the trends and can make a pretty good assumption about what will happen in various companies stocks. They also watch the economy and how that will effect the stock you buy and sell.”

After thanking him for doing this and telling him I would see him over Spring Break he mentioned that our financial adviser lives in Raleigh (actually down the street from me) and could tell me anything and everything and probably go way over my head with the things he knows about the market. Once I start truly delving into the process of the more detailed steps, I will probably have to go to this ultimate expert for some more things that I can’t read on the internet.



From this interview, even if my Dad isn’t a stock broker himself, helped me realize that explaining something to a novice is easier when there is a clear, simple example given to you. I need to approach my information bubbles with this same way of explanation to the user. He also helped me realize that there are still missing parts in my research that I have not yet found and that I need to incorporate into my application. Also to think how those ideas work with the ideas I have already explored and know about. I feel that my Dad is probably like most people who invest in the stock market, they have other people work with their money; this makes me think of how I can have some sort of “Ask the Expert” feature in my simulation of when someone makes an investing decision of if it was a beneficial or detriminal. Realistically the average American citizen who is financially concious isn’t going to invest themselves, especially when they aren’t 100% comfortable with the system of the stock market. But I still feel that there is a need for young adults to know what it is, how it works, and how they could potentially make smart decisions with investing. Even if that investing through a broker or a firm, they would still need to make decisions from their previous knowledge.

Full Storyboarding…..

Sorry there are so many. Once my hand was pointing to buttons you couldn’t see what the screen looked like, so there are 24 pictures, but not 24 actions.

Wire Frames & Storyboards for the Stock Market App

Wire frames text version

Wire frames, icon version

Storyboard, text version

Storyboard, icon version

Service Objectives



\\\Users can recognize key terms, symbols, and numbers
\\\Knows the hierarchy of the system
\\\Can read graphs, charts, & reports


\\\Can explain when a financial decision was a smart and why
\\\Can explain why when one event takes place it effects various parts of the stock market, and why
\\\Can identify trends and what creates those trends


\\\Can now look at how the stock market is currently doing and how that relates to the economy, instead of the other way around.
\\\Can compete & learn with friends who are trying to learn the system as well


\\\How the various parts of the whole work together within the system of the Stock Market


\\\Can develop their portfolio & organize stock information
\\\Users can see where the missing holes in their portfolio reside, and know how to fill them effectively & intelligently


\\\Can see the overall benefits & financial risks if they cannot adequately understand the system and its parts.
\\\Need to be able to understand it themselves before & if they hand over their investing needs to a broker or a firm.

Interview with Stock Market Novices

I interviewed my 3 roommates, all who know a little about the stock market, but not enough to comfortably participate and know what they are doing and why. All 3 are seniors in college and I felt that this atmosphere for a novice, with 2 others present, would be the least intimidating and they could all bounce ideas and suggestions off of each other, and myself.

I first asked what they want to know about the market:

“How to make money!” (All 3 said this was their top priority for learning the system, all which showed me user motivation.)

“How to know when you will benefit most from a company, and which company over another” (An answer that relates back to the first response of making money.)

“I see the graphs on TV and on the internet and in the newspaper, but I don’t know how to read them, and the terms that go along with them.”

“The differences between NASDAQ and DOW? or Bear and Bull?”

“I want to know what percent of my personal gross income that I should/could invest in the market.”

After these and a few more similar responses I asked them what they already knew about the market:

“How to read the basics about stocks in the paper (the red and green arrows, the share prices, etc.)”

“I know some symbols” (relating back to the above question)

“How dependent our economy is on it, but not necessarily how the two directly effect one another.”

“I know some rules, like about no insider trading, but only because of the Martha Stewart scandal.” (Pop culture has some relations with the stock market, shows that taking part of the “more interesting”  and legal aspects of the market.)

“I know some of the overall benefits of investing, and the risks.”

“I know that it is important to diversify your portfolio, and more stocks are better than one.”

I then asked the girls about what they would think the best way to learn the things they are interested in through a mobile application:

“Visual aids, explaining the graphs and charts, or the reports. Showing them, and then labeling them in a way.”

“Show an example portfolio over a period of time and explain the decisions and investments that person made.”

After a few more responses I told them I was thinking about making a simulation game where along the way a user would learn more about the stock market. They all agreed that this would definitely be the best way to learn more. After I told them my idea, they had several more comments of what I could bring to the game.:

“When you make a decision in the game it would be nice if right after, the app. could tell you if the decision was beneficial or detrimental. Or what you could have done differently in your strategy.”

“It would also be nice to see the technical analysis (the price facts, influence forecast, etc.) along with the fundamental analysis (the outside influences on the market) that could play into the simulation.” (Of course this comment was made by my roommate who is majoring in Accounting.)

I finally asked the girls when they would be most likely to use this application:

“Now, when I am taking my personal finance classes, and I’m not catching on as quickly as I should be.” (my roommate in Accounting)

“Later, when I begin a salary job and start making money that I could invest.” (my roommate going to medical school next year, and the other Biology major roommate agreed.)

Talking with my roommates, the novices, helped me understand what non-design oriented users want out of an application. Nowhere in the mentioning of the application was there use of a system or color-coded objects, or anything that dealt with the design of it. This helped me get out of “design mode” for a while and see what potential users would want who are not as focused on “what it looks like”, but more “what could I get out of it”. From this feedback, I can take what they said, and incorporate those ideas with my design knowledge and make the information visually pleasing as well organize and map out the application so it is easy for any type of user to control and understand.

This conversation also helped me realize that most people using this application for the first time will be novices, but not completely in the dark about the stock market. There will be some things that they do know, but many ideas and concepts that they will not. It will be my job as the designer to not dumb-down the information, but to make it where it is approachable to any first time or eighth time user.


Because most of my user experience will be someone sitting stationary learning….I drew out a very simple scenario that illustrates what could happen with the app and two of its users…Watching stock report on TV, keep hearing things about the economy and stock market.You take interest and want to learn about the stock market, how it works, what things mean, etc.

You find the stock market game application that will teach you about the market and how it works.

You, and a friend want to learn, as well as compete against each other in the game.

The companies are listed and you can select what companies you might want to invest in, and learn more about.

You select Apple. And see their current share prices, as well as their previous days results.

You can also learn more about the company’s history, trends, share values, etc.

After selecting which companies you want to buy stock in, at the end of the day you see your progress and one of the players will (hopefully) do better than the other, making smarter decisions with what they have learned through the trends and company stock information.

p.s: I know the hands are really proportional.