The future of viral marketing: augmented reality!

http://www.media.asia/Case-Studiesarticle/2009_11/CASE-STUDY-Using-augmented-reality-to-drive-computer-sales/37820

“Lenovo wanted to find a way to tap into the vast potential of China’s student market. Rather than bamboozle its audience with dry technical jargon, the company invited students to sample its features through augmented reality technology and compete to win exclusive prizes.”