This is a long article, so I’m just going to add the link.

I post this primarily because of this section below. Maybe Apple didn’t create the iPad to fit an existing market, but to create a new one and form new opportunities. A leap of faith, but maybe they saw that people would want to experiment with this new technology and had a market there.

It’s not just a big iPhone

The iPad may be a larger version of the iPhone in terms of the hardware and operating system, but treating it as the same device would be foolish. It turns out that increasing the display size of touch-screen hardware can transform it into an entirely new class of device. The iPad is a productivity platform in a way that the iPhone rightly never tried to be. (And it’s officially OK to charge $9.99 per app.)

When Steve Jobs introduced the iPad, he did so in a very specific way:

iPhone, iPad and Mac. iPad in the middle.

The iPad is in the middle, between the iPhone and the Mac. This isn’t just an acknowledgement of relative display size or processing power, it’s also a strong indication of the market position of the device and its software.

The iPad is a target for apps from the desktop, not just from smartphones. There are some very interesting opportunities here.

http://mattgemmell.com/2010/03/05/ipad-application-design